This article aims at exploring the current situation on the Baltic Sea coast, in the region of Kurzeme, with regard to billboard, guidance and facilities. The field investigation results and the survey of local community and government show the need for radical change. We have considered examples of global environmental facilities, their installation and functions, and also analysed their compliance with the rules of good design and sustainable development. It has been concluded that it is highly important to inform and involve the coastal communities and the local government officials in the process of improving the situation. Besides, the material has been collected on how similar situations have been solved in other countries. On the basis of the results, general guidelines have been devised showing what is needed to improve the current situation for the area to be comfortable and convenient for both tourists and the local residents.