Information technologies provide an opportunity to create, collect, save, process and efficiently use information in the processes under investigation. In the contemporary world, information technologies are most frequently linked with modelling, making use of computer technology and information networks. Modelling is considered to be an indirect investigation method for originals of objects used while researching the substitutes of the objects. The information image of the object (information model) may be used as the object substitute. In economic studies it is important to create a business model.