Contemporary special texts are characterised by the growing complexity of their information structure and reliance on the prior knowledge (degree of intertextuality). Special texts are becoming more hybrid as apart from their traditional structure and the presence of technical terms, they are also characterised by the application of rhetorical strategies typical of other genres. To interpret the information encoded in special texts, a reader should not only possess certain background knowledge in a particular field to understand the meaning of special terms, but also be able to decode additional information communicated by various rhetorical strategies, including stylistic devices. The approaches of information theory, genre analysis and pragmatic analysis are integrated in the article in order to analyse the stylistic devices characteristic of different genres and to illustrate how they contribute to meaning representation in the context of professional communication.