Today there are many different forms of educational activities present, e.g., traditional lecturing, e-learning, blended learning and living labs. Also, the audience becomes more and more international and heterogeneous in terms of background knowledge of students, their educational purposes, capabilities and expectations. This introduces a high level of variability in educational settings and requires new methods and tools for managing this variability. Customized application of feature models, known in software product line management, is one possible solution applicable for variability handling in educational context. This paper proposes the development of a feature model as the method for variability handling.