A paper discusses a possible solution for developing a virtual place for advertisement, investment and the harvesting, collecting and sharing of information concerning brownfields - now abundantly availabe land that was previously used for industrial, commercial or other uses. The novelty of the proposed solution is an automated brownfield related information integration (brownfields data integrator or brownfields broker) from various sources and its further distribution for other purposes (reuse of collected information) in a machine readable format and that meets European requirements regarding the integration of spatial information (INSPIRE directive and its related activities). This virtual place will provide services for brownfields related automated data harvesting, data update by local governments and citizens, as well as mechanisms for the reuse of this data through Application Protocol Interfaces and other „machine to machine “interfaces.The brownfield broker should also help to improve the ratio between developments made on brownfields and greenfields, which are currently imbalanced and statistically unknown in the European Union (EU).The beneficiaries from the brownfields data integrator will be very broad: owners, entrepreneurs (potential investors), municipalities (will be able to upload and then re-use relevant reliable, classified, updated information about brownfields and to advertise it through the application), planners, realtors (will be able to publicise the data using their web portals), financial institutions (for providing distance financial services), volunteers, scientists and the general public (for their personal interest, data creation, use, publishing and informing).