The paper deals with the transportation process planning analysis. Today it is extremely important to plan transportation by optimal way to reduce the transportation costs, as well as the delivery time, providing accurate deliveries of perishable goods to the customers and satisfying their needs- in this forwarder provides efficient transportation. There are a lot of principles managers and operators may use to achieve efficient transportation of perishable goods. On the one hand, it is significant to use appropriated vehicles, depending on the type and capacity. On the other hand, companies have to reduce the vehicle variable and fixed costs, fuel consumption and driving time. Packaging of goods also influences the result of the transportation process. Consumers generally buy products in small quantities. They sometimes make purchase decisions based on the product looks and packaging. Retailers are deeply concerned to get perishable goods that are easy to handle in logistics terms, do not cost too much to package or handle, yet retain their selling ability on shelves. Also packaging influences the goods safety and vehicle loading time criteria, which also characterizes the efficiency of transportation. The author of the paper recommends standardization of goods packaging to use the vehicle capacity in optimal way, reduce the vehicle loading/unloading time, providing a high level of goods safety in the transportation process.