Interaction between different modes of expression is not a recent phenomenon, however, at present, many new modes keep appearing thus leading to creation of new paradigm of multimodal communication. In the present article, the focus is made on the analysis of instances of complex nature of metonymy. Apart from traditional verbal realisation, metonymy is used as a vehicle ascribing meaning to visual representation. The paper also provides a brief overview on the evolution of application of metonymy in the process of image creation in multimodal communication: portraits, political cartoons, caricatures, comic strips and memes.