Automation is a one of mandatory success factor of continuous services in the software development area. There are many challenges related to automation of different IT operations to support continuous services up time. The story of current paper has been started a couple years ago, when a novel EAF approach has been designed. The main scope of this approach is decreasing of implementation time of automation of IT operation using model-driven paradigm and reusable functions. Based on first results of approbation of EAF, a survey has been developed to get opinions about challenges of automation and possible EAF improvement topics. Current paper provides results of mentioned survey where more than 40 IT companies provide the opinion about challenges in continuous services automation. Based on these results, EAF improvement topics are defined. All these topics are devoted to make EAF approach more useful and friendly for IT companies of Latvia, taking in account needs and challenges of mentioned companies.