This article examines our proposed innovative strategies to further improve e-learning and new eBig3 learning approaches using an e-Ecosystem that is based on a multi-screen concept to support e-learning. Here we present the data comparison of user behavior in well-known Moodle and EdX learning environments. We propose the New Media art code analysis as an experimental method for eContent evaluation, and present the design science research method as a tool for application of e-learning research results. This paper is a part of a cross-cutting research in the fields of digital / new media art and ICT product innovation. The research is aimed at finding a path to open up the cache of knowledge situated in the theory of modern art, and to incorporate the codes of modern art into the field of ICT. The goal of the research is to transfer knowledge of modern art into areas traditionally not related to contemporary art and its specific academic trends, as well as to encourage the intersection of these disciplines. Consequently, this research aims to create a new profile of products that would exemplify modern interdisciplinary and analytic thought.