Prioritising Competitive Strategies Based on the ANP Approach: A Case of the Latvian Telecommunication Company

Business and Management 2018: 10th International Scientific Conference: Selected Papers 2018
Irina Voronova, Vladimirs Šatrevičs, Mihails Gavrilovs, Viktorija Skvarciany

The present study provides a comparative analysis of development strategy selection and presents an overview of multiple-criteria decision analysis (MCDA) in strategic management. The main aim of the paper is to use the analytic network process (ANP) as one of MCDA methods for determining the best strategy. Based on expert opinions and analytic hierarchy process (AHP), the authors have identified and evaluated SWOT analysis factors used for the development of a company strategy. To investigate the in-teraction of external and internal environment, the authors have used the ANP that allows obtaining rela-tive measurement of the influence of SWOT elements. The ANP is useful with regard to interdependent re-lationship between multi-objectives and multi-stakeholders’ environment. The algorithm of quantitative evaluation of telecommunication company strategies is also presented in the paper.

Atslēgas vārdi
multiple-criteria decision analysis, strategic management, SWOT, AHP, ANP, quantitative analysis
DOI
10.3846/bm.2018.10
Hipersaite
http://www.bm.vgtu.lt/index.php/verslas/2018/paper/view/431

Voronova, I., Šatrevičs, V., Gavrilovs, M., Skvarciany, V. Prioritising Competitive Strategies Based on the ANP Approach: A Case of the Latvian Telecommunication Company. No: Business and Management 2018: 10th International Scientific Conference: Selected Papers, Lietuva, Vilnius, 3.-4. maijs, 2018. Vilnius: Technika, 2018, 83.-92.lpp. ISBN 978-609-476-119-5. e-ISBN 978-609-476-118-8. ISSN 2029-4441. e-ISSN 2029-929X. Pieejams: doi:10.3846/bm.2018.10

Publikācijas valoda
English (en)