Investment of society capital provides development of new trend into investment culture in all economical regions. Beyond bank capital, risk capital and other investment forms significantly raises role of public funding and governmental mediators who disseminate this funding. Public funding reaches unique proposed aim – investment for social benefit and common wealth so existing knowledge in field of investment needs to be developed upon this novation. The aim of the paper is to develop scientific discussion about crucial elements of public funding. The study also aims to clarify of multiple elements of public funding that allows to identify common and different features leading to development of public funding definition in frame of investments. In this paper authors analysis five most common elements (including processes) of public funding foreseen to be used in further development of public funding definition. During research there were used qualitative and quantitative methods (descriptive analysis of statistical parameters and qualitative content analysis) for analysis of scientific articles on public funding term from multiple perspectives and most current knowledge of public funding elements and interaction of those from multiple perspectives of public funding.An analysis of the literature is then proposed and organized according three key features of public funding (investment type, investment objects and investment impact fields). The shortcomings in the literature are then discussed and significant urgent problems that must be solved through research in order to meet management challenges for public funding governance.