The authors of the paper analysed international coffee trade, which is one of the most important factors for sustainable development of the industry, and also analysed the Latvian coffee roasters and their activities. The authors defined sustainable development in environmental, social and economic context, and established an implementation scenario of sustainable development in Latvian coffee roasters based on the importance of various criteria. The business model was approbated in Rocket Bean Roastery Ltd. The sustainable development model was confirmed by the company’s financial calculations and the developed sustainable coffee supply chain. The most important conclusions and suggestions of the research are that a sustainable business model of a coffee roaster has to be commercially successful, despite the growing effects of climate changes and volatile commodity prices, and should be a part of a sustainable society that is informed, knowledgeable and aware of the impact their purchases have.