Roughly ninety percent of world trade is carried by the international shipping industry which remains the most cost-efficient means for the global transpor-tation of goods. Obstinate culture of the industry and barriers shipping must overcome in order to adopt digitalization are the reason why the sector has lagged behind in the process of digital transformation (DX). Shipping is in transition to acquire prospects of digital transformation with respect to opti-mized cargo handling, improved maritime procurement and logistics process-es, enhanced efficiency, safety and minimizing environmental impacts. Based on a literature review the current study provides an overview of meth-ods of digital technology implementation in maritime industry, discusses ac-companying challenge areas and presents trends for it surmounting. Main re-sult of the study is identifying and grouping of factors which characterize digitalization process in shipping industry.