"In times of change the greatest danger is to act with yesterday's logic" said Peter F. Drucker. A company's ability to rise to the challenge of the disruptive innovations introduced by Industry4.0 is the key success factor to benefit from the digital transformation. Digital transformation of business models and business process digitalization enables new ways of creating and capturing value and forms opportunities for the competitive advantage. Digital transformation is moving to the center focus of corporate development strategy, as well as attempts of ensuring flawless customer experience. The purpose of this paper is to analyze business opportunities emerged through digital transformation of business models and clear out reasons why those remain unclaimed by majority of organizations. The paper is among a few studies, which investigate digital transformation impact on business model, further research directions are provided. Through a systematic literature review, was concluded that the digital innovations affect entire areas of a business model of most organizations, organizational culture and strategy.