Reinforcing the Optimal Strategic Performance Positioning Matrix with Multiple-Criteria Decision Analysis for Digital Transformation Strategy

Education Excellence and Innovation Management: A 2025 Vision to Sustain Economic Development during Global Challenges: Proceedings of the 35th International Business Information Management Association Conference (IBIMA) 2020
Irina Voronova, Vladimirs Šatrevičs, Katrina Briede

The present paper applies a multi-criteria decision-making methodology (MCDM) and Analytical Hierarchical Process (AHP) in the Latvian woodworking sector to assess the strategic decision-making criteria. The subject of the study is the influence of digitalization on company’s strategic posture and development of OSPP approach. The goal of the study is to examine the development of digitalization strategies and to consider whether the organizational changes are needed to adapt to digital change. According to the research results, our concept helps management to outline the most crucial advantages in industry regarding digital change and gaps between them and company capacity. We modified original OSPP matrix with MCDA method in order to realize the full potential of digital transformation. Nowadays companies need to add learning and digitalization relevant assets and capabilities in order to adjust them in terms of industry’s digital ecosystem and assess the gaps

Atslēgas vārdi
digitalization, digital transformation, multiple-criteria decision analysis, digitalization strategy, strategic management, optimal strategic performance positioning matrix, AHP
Hipersaite
https://ibima.org/accepted-paper/reinforcing-the-optimal-strategic-performance-positioning-matrix-with-multiple-criteria-decision-analysis-for-digital-transformation-strategy/

Voronova, I., Šatrevičs, V., Briede, K. Reinforcing the Optimal Strategic Performance Positioning Matrix with Multiple-Criteria Decision Analysis for Digital Transformation Strategy. No: Education Excellence and Innovation Management: A 2025 Vision to Sustain Economic Development during Global Challenges: Proceedings of the 35th International Business Information Management Association Conference (IBIMA), Spānija, Seville, 1.-2. aprīlis, 2020. [S.l.]: International Business Information Management Association (IBIMA), 2020, 1573.-1584.lpp. ISBN 978-0-9998551-4-0.

Publikācijas valoda
English (en)