It is claimed that rapid changes, including globalization and urbanization, may lead to uniform urban environment. Therefore, it is crucial to address issues in terms of local architecture. This research particularly focuses on the visual identity of Riga 21st century residential developments. Theoretical studies and empirical research methods were used. According to the research results, the most typical characteristics are linear building blocks, symmetric arraignment of façade elements, polychrome façade colour approach and usage of white/grey/ black colour palette. However, considering variety of visual expressions as well as different architectural and spatial situations, there cannot be determined one exact visual identity