According to road traffic accident (hereinafter referred to as RTA) statistics, the vulnerable road users are pedestrians in Latvia. The aim of this study is to investigate and analyse technical equipment used on non-signalled pedestrian crossings (zebra crossings) in Latvia and to make suggestions for measures that would increase road traffic safety on zebra crossings. RTAs involving collisions with pedestrians were filtered from the Ministry of the Interior database for a three-year period from 2016 to 2018. Thirty-two zebra crossings with a higher number of accidents with pedestrians were observed on the spot during the daylight and at night in several cities of Latvia. The main emphasis during the observation was placed on traffic signs and zebra road marking performance. Pedestrian crossings were observed from car driver’s view by taking photographs during day-time and night-time observations. Most attention was paid to road sign and road marking visibility from driver’s seat position. Retroreflection coefficient R’ was measured for each pedestrian crossing road sign. It was found that the condition and performance of traffic organisation equipment were not maintained on a regular basis and the life cycle of some traffic signs had well expired. Many road signs do not comply with minimum requirements, and road markings have weak visibility during wet weather conditions. It is recommended to improve visibility of pedestrian crossings from driver’s view in the urban areas by increasing rain vision for road markings and higher retroreflection class for traffic signs.