Changes in Decision Making Process Under Impact of Information Technologies: Theoretical Approach

49th International Scientific Conference of Riga Technical University "The Problems of Development of National Economy and Entrepreneurship" : RTU Scientific Conference on Economics and Entrepreneurship (SCEE '2008), 9-13 October, 2008, Riga : Conference Proceedings 2008
Ieva Andersone, Elīna Gaile - Sarkane

Rakstā apskatīti patērētāju lēmuma pieņemšanas procesa teorētiskie aspekti, klasificēti lēmuma pieņemšanas procesu veidi un to ietekmējošie faktori.

Atslēgas vārdi
consumer behavior, decision making process, habitual decision making, limited decision making,

Andersone I., Gaile - Sarkane E. Changes in Decision Making Process Under Impact of Information Technologies: Theoretical Approach // 49th International Scientific Conference of Riga Technical University "The Problems of Development of National Economy and Entrepreneurship" : RTU Scientific Conference on Economics and Entrepreneurship (SCEE '2008), 9-13 October, 2008, Riga : Conference Proceedings. - Riga : RTU Publishing House, 2008. - P.15-16.

Publikācijas valoda
English (en)