Eye tracking tools are used in many application fields to find out information system users preferences and interests. In educational domain reseachers are eager to implement each new possibility to get know more about students activity and behavioural patterns within learning management system in order to improve learning process efficiency. For teaching staff it would be useful to observe learners activities within digital learning environment, make their gaze data records, analyse them, and come forward with improvements. Eye tracking technology can help education professionals and instructional designers to recognize weak chains in their digital learning objects and even in a whole Curriculum. Learners’ fatigue signs, attention to details on the computer screen and connectivity with peripheral vision issues – that all play an extremely important role in improving the efficiency of the learning process and in the better perception of learning objects. Covid-19 pandemia brings both to educators and students the new challenges caused by development of digital learning objects, as well as leading of classes in virtual education environments. It might be said that the pandemia highlighted cruicial issues in education and distance learning process which were becoming more and more digital and sophisticated. Moreover, teacher’s role becomes more influencial and important in organizing and providing of distance learning process. Lecturer’s virtual presence and communication with students may play a cruicial role to motivate, engage and retain the students. This presentation offers an insight into author’s recent findings in this field, showing an impact of virtual presenter’s appearence features in videolecture on student’s engagement. Eye-tracking pilot studies here show the suggested type and time periods of lecturer’s apparition and visibility on computer’s screen, as well as activities, i.e. gestures, made by the lecturer which attract learner’s attention again. Further in this presentation the author proposes also learners’ attention attracting and fatigue prevention model. Ethical and privacy aspects while eye-tracking studies will be argued as well, including also the issues to persuade and motivate learners turning on eye-tracking equipment.