Elements Included in Brand Positioning

Scientific Conference on Economics and Entrepreneurship SCEE '2019: Organized within the 60th International Scientific Conference of Riga Technical University: Book of Abstracts 2019
Evita Štrausa

The elements of brand positioning are determined using Systematic review and Qualitative content analysis.

Atslēgas vārdi
Brand positioning, Brand elements, Brand, Marketing
Hipersaite
https://dom.lndb.lv/data/obj/771978.html

Štrausa, E. Elements Included in Brand Positioning. No: Scientific Conference on Economics and Entrepreneurship SCEE '2019: Organized within the 60th International Scientific Conference of Riga Technical University: Book of Abstracts, Latvija, Riga, 11.-12. oktobris, 2019. Riga: RTU Press, 2019, 56.-56.lpp. ISBN 978-9934-22-368-6. ISSN 2256-0866.

Publikācijas valoda
English (en)