Climate change, including the efficient management of CO2 emissions, is considered a significant environmental challenge today. Carbon dioxide is still considered an undesirable by-product that must be eliminated. However, it can be turned into a source of income. By using the latest technologies of CO2 capturing and/or utilization, valuable products with high added value can be created. For more effective analysis of the opportunities to use CO2 in Latvia, it is necessary to find out the opinion of both the public and the industrial sector. The prospects of such technologies in the local market soon depend on the desire and opportunities of the market to turn waste into a profitable resource. This paper aims to determine the Latvian manufacturer's and society's willingness to pay and make changes in CO2 utilization. The analysis of the conducted survey will give an insight into the opinion of these significant market players in Latvian case.