An article is conceived as a kind of the experts’ inquiry interpretation. Major attention has been paid to the particular architectural and design elements which are substantial to designate Latvian identity for the habitual hotel internal space. Within the scope of such elements highlighted are typical colours chords, prominent Latvian art works and textile design objects. The inquiry results reflect necessity for typical Latvian design elements in the public accessed hotel equipment and furniture, while designing and setting up interiors representing national mentality. On the background of global hotel design achievements, such a kind of projects should be balance fully supported as the positive experience of national design, as integration of local, Latvian identity in hotels’ image and as new, creative ideas in regional Latvian towns urban development.