To the tourist companies and organizations entering on the international market, it is necessary to master new information technologies. It is an indispensable condition of international integration and modern concept of tourist business, as informational – saturated orb. In the introduced article the broad circle of advantages and possibilities of existing information technologies in tourism is considered, the analysis of existing intelligence systems in tourism is given, influencing new information technologies on activity of the companies is considered. Seven groups of technological variations are chosen. Tourists shall be given an opportunity to combine various traveling components, and to establish tourism products mostly fit for them. Such products are called FIT – flexible individual tour. In such event, tourism operators are transformed in marketing companies. A tourism information system should store the supplier's data on each service supplied. Therefore, a new strategic approach to the tourism product formation is being established, to be more flexible and attractive for customers.