Investigation of Clothing Values through National Culture Studies

Proceedings of the 4th International Conference on the Management of Technological Change 2005
Silvija Kukle, Gunta Zommere

Textile and clothing research has established that cultural values are reflected in person’s clothing choices. Clothing manufacturers, merchandisers and retailers would need to truck these values to be successful in targeting their desired customer. To gain understanding about the cultural meaning and significance associated with textile and clothing values and consumer orientations/behaviors data collected from different culture sites of Latvia are investigated. Results how background culture heritage can have impact on one’s clothing value system and acquisition will be presented in this paper.

Atslēgas vārdi
Textile and clothing, cultural values, observations of color solutions

Kukle, S., Zommere, G. Investigation of Clothing Values through National Culture Studies. No: Proceedings of the 4th International Conference on the Management of Technological Change, Grieķija, Chania, 19.-20. augusts, 2005. Chania: Technical University of Crete, 2005, 161.-166.lpp. ISBN 960847504X.

Publikācijas valoda
English (en)