Corporate culture of nation includes a set of moral values, principles, norms, symbols and ceremonies that had left messages on its artifacts. Culture orientation of person has its roots in national background and is based on shared values and realities, which guide the individuals’ behavior within the consumption process. Studies have been performed for evaluation of culture background of Latvian customer on person’s clothing choices. One aspect of engagement with a designed article is through use. The results of moment observations of the choice of textile materials, colors and their combinations used in clothing during different events and surveys on the streets of city Riga will be presented in conference paper and compared with the historical date collected from different culture sights of Latvia.