One of the greatest challenges of an up-to-date society in Latvia in the information age is to prepare the youth to participate successfully in social and economic lives both in the native country and EC. In this context information environment is a key concept of the information society and is closely related to the technological changes. It enables young people to be effective information consumers and, moreover, enables individuals not only use information technically effectively and adapt to their constant changes but also think critically about the entire information enterprise and information society. This concept, information environment, involves knowledge consumers or participants, the communications (information) infrastructure and the content of communication. The present paper discusses the concept of the information environment in describing and exemplifying these three components of social phenomenon in Latvia from the educator’s point of view. For this reason the next questions deserves close attention : - Who owns information? - How to recognize the phenomena which mark out new and significant changes in a society development - What types of information literacy compose “ an effective information consumer “ for educational needs?; and at last - How can consumer citizenship education deals with the cognitive and social influences on the consumers’ capacity to process information, i.e. the consumer-as-tutor and consumer-as-student?