This paper presents a developed model for assessing the competitiveness of water transport enterprises, taking into account their specific characteristics. The model includes eight components: economic, social, material and technical, geographical, innovation and information support, organizational and management, environmental, and infrastructural fields. It enables the diagnosis and comparison of the competitiveness level of water transport enterprises and provides recommendations for improvement. The research was conducted on maritime industry enterprises in the Odessa region as a case study. The results highlighted the need for optimization of port areas, infrastructure development, and attracting investments to enhance the competitiveness of the enterprises. The developed model can be valuable for analyzing and improving the competitiveness of maritime transportation enterprises and promoting regional development.