Fast development of technologies, economic globalization and many other external circumstances stimulate changes in marketing. One of major trends in today’s marketing is orientation on exploitation of internet and social media for promoting of the company and its products. Latest researches confirm that E-marketing provides faster exchange of information, but successful employment of information raises the effectiveness and profitability of an organization. There are a lot of different factors what influence e-marketing activities for the company. In electronic marketing as in classic one, exist external and internal environment’s factors, which influence entrepreneurship. As a result of e-environment development, e-commerce and e-marketing grow as well. In e-marketing exist different external and internal environment influencing factors. For instance, such external factors as globalization, development of new technology, price sensitive consumers, internet, new distribution and communication channels, etc. (Ph. Kotler, D.C. Jain, S.Maesinsee 2003). J Caune adds to external factors demographic, politic, social and cultural macroeconomic factors, as well as technology growth and and globalization. He divides all internal factors into three large groups: competitive advantage, resources and skills available to enterprise, company’s need to change (J. Caune 2009). Talking about product A. A. Thompson outlines such internal factors as highest-quality products, superior customer service, design of the product, reliable and long-lasting product, etc. (A.A. Thomson, Jr. 1999). Objective of the paper: to describe and evaluate possible internal and external factors what influences a company e-marketing activities. Research methodology: The author employs well-established quantitative and qualitative methods of research: grouping, analysis, statistic method, etc The theoretical and methodological background of the research is formed by, scientific researches and publications, publications from mass media and professional literature; statistical information from legal institutions as well as information collected by the author during the survey. Findings. Research result shows that external and internal factors may be divided in three main groups – direct, indirect and situational factors. Originality/value. In this paper the authors presented their findings based on theoretical, scientific and field research. Authors have conducted research on e-environment utilization among Latvian enterprises. Conclusions: Main conclusion – at present time in Latvia, even considering that internet in Latvian entrepreneurship is widely used during long time, active e-marketing employment in e-environment is at inception point. This observation is especially characteristic to Latvian micro and small companies. Keywords: e-marketing, factors, marketing environment, SME.