The operations and development of an enterprise as an economic entity depends on various factors, identification and evaluation of which is crucial for any enterprise. In the opinion of the authorsss the enterprise’s performance is influenced by factors which can be grouped into three blocks: macroeconomic factors, demand factors and structure of industry sector. The authorsss present the conceptual model of factors influencing enterprise's performances and analyze factors' interactions and manifestations of their impact. Besides, classification of factors according to the way of their manifestation, as well as according to the environment, which maintains or initiates influence of the factor are offered.