Factors that Affecting the Customer Loyalty and the Choice of Bank

IX All-Russian Scientific and Practical Conference with International Participation „Contemporary Problems of Regional Economy Management’2012": Selected Papers 2012
Jana Eriņa, Nataļja Lāce

The purpose of the research is to find out the main factors that determine customer loyalty and the choice of a bank in Latvia. To achieve the goal the following research methods have been used: a questionnaire, quantitative and qualitative methods, including the methods of sociologic research and the descriptive method. By analysing scientific literature and the results of research conducted in the foreign countries, the authors have proposed and tested four hypotheses, three of which have been approved (H2-H4), but one has been rejected (H1). The data obtained in the research confirme that there is interrelation between empirical research carried out abroad and the results obtained in the banks of Latvia.

Atslēgas vārdi
customer loyalty, factors, banks, Latvia

Eriņa, J., Lāce, N. Factors that Affecting the Customer Loyalty and the Choice of Bank. No: IX All-Russian Scientific and Practical Conference with International Participation „Contemporary Problems of Regional Economy Management’2012": Selected Papers, Krievija, Saint Petersburg, 24.-25. maijs, 2012. Saint Petersburg: Saint Petersburg State University of Engineering and Economics, 2012, 155.-158.lpp. ISSN 2304-926X.

Publikācijas valoda
English (en)