The formation of new companies is considered to be one of the most important sources of new work-places creation. In United States new companies generate half of all new workplaces in the country (SBA 2012). Therefore, in Latvia it is particularly important to encourage new businesses’ formation and de-velopment in order to achieve both economic growth and improvements in employment. It is also ques-tioned by the authors of the paper why Latvian many start-ups are short-lived? Why in Latvia not so much success stories compared to other countries - for example Estonia, Scandinavia and United States (in proportion to the size of the economy or population). It is noted several possible causes: lack of ac-cess to finance to start-up business, quality of education programs, lack of access to infrastructure and other factors. The authors of the article will study the factors that positively influenced the development of enterprises, named as „success factors", creating success factors model affecting entrepreneurial process. Paper investigate stakeholders values role in entrepreneurial process during development process.