The article investigates the phenomenon of Creativity – the background of this term, its development and what we understand with creativity in business organizations nowadays. The concept of Creativity, Individual creativity and Organizational creativity are given, as well as provided differences between Individual and Organizational creativity. Specifically, the authors analyze the Organizational creativity, its features and influencing factors. This article provides two-step research: 1) content analysis of scientific literature, extracting factors of organizational creativity and 2) interview of business representatives with subsequent comparative analysis of the obtained results. Triangulation of research was obtained through cross verification from two sources.