Today people ofter meet with the difficulties about buying the property. Usually it seems that there is a huge choice of qualitative residential real estate on the market segment. Additionally, to the existing real estate property built during soviet period and pre-was houses during the last 10 years the huge number of new project residential real estate have been built. The authors of the research made a rview of the decision-making process of people who are looking for the property and found out the important aspects of real estate characterictics to which the great attention is paid for. For today there is no general approach of real estate category allocation by qualitative property types and characteristics. Approaches of residential real estate typification are based on the research of consumer pecularities of this specific product. Statistical studies and expert assessments have made it possible to identify separate groups of residential real estate properties that differ in their qualitive characteristics. It will allow to use it for the reasearch of consumer preferences on the real estate market and making the desicions about improving its structure.