The topic of Customer Experience Management has been actively debated over the last 25 years, however, marketing practitioners and theorists still don’t seem to agree on the dimensions, definitions and nature of the construct. New emerging technologies such as wearable gadgets, IoT and natural language processing constantly offer new frontiers in both practical and theoretical research. The purpose of this literature overview is to identify the various research topics, issues and criticism within previous research and further research directions suggested, to identify reoccurring topics and points of issue, gaps within the theory or empirical proof, and be able to determine whether those points are addressed in later research. A model to classify the various topics, as well as a research agenda is proposed, with the aim allow future research to work on standardizing, unifying and building on existing research to prevent further silos and fractional research.