Self-Definition of Virtual Identity: Post COVID-19 Consumer in Details
25th World Multi-Conference on Systemics, Cybernetics and Informatics (WMSCI 2021): Conference Proceedings. Vol.3 2021
Ilze Jankovska, Elīna Gaile-Sarkane

The Covid-19 pandemic has changed the habits of consumption significantly. Moreover, it also challenged a common understanding of who the consumerist is, how he/she identifies his/herself and how he/she relates to his/her identity outside the consumption. Distinction between a virtual and physical reality has become even more blurred - working remotely and consuming culture online, establishment of new virtual hobbies; even the closest interactions with friends and families are largely digital. Segovia and Bailenson (2009) have suggested that brain cannot distinguish between an authentic experience and a synthetic one. It means that our lives during Covid-19 pandemic have become digital and virtual by default. [5] All of the above has been largely influential in the rise of a new consumer's identity. The aim of the paper is to understand self-definition of virtual identity of postCovid-19 consumerist in details - what defines postCovid-19 consumer?


Atslēgas vārdi
Consumer; Modern consumer; Post-Covid-19 consumer; Self-defined profile; Virtual identity
Hipersaite
https://www.iiis.org/CDs2021/CD2021Summer/papers/SA513TX.pdf

Jankovska, I., Gaile-Sarkane, E. Self-Definition of Virtual Identity: Post COVID-19 Consumer in Details. No: 25th World Multi-Conference on Systemics, Cybernetics and Informatics (WMSCI 2021): Conference Proceedings. Vol.3, Amerikas savienotās valstis, Orlando, 18.-21. jūlijs, 2021. Winter Garden: International Institute of Informatics and Systemics (IIIS), 2021, 128.-133.lpp. ISBN 978-1-950492-57-2.

Publikācijas valoda
English (en)
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