Currently, the labour market is entering Generation Z, who have grown up in a digital age and an environment of socio-political change that has significantly impacted their work values and perceptions of their careers. This generation is characterised by a desire for flexible working environments, work-life balance and a greater importance of social responsibility and organisational values in work choices. The results reveal that 64% of Generation Z would be willing to work for lower pay if provided with a meaningful benefits package, underlining the importance of personalised benefits offers in attracting and retaining employees. Organisations that can create an environment where respect, transparency and development opportunities prevail have an advantage in attracting talent and strengthening organisational sustainability in a rapidly changing labour market. A mixed approach was used: literature analysis, expert interviews (n=5) and a survey (n=177). The results show that Generation Z values flexibility, work-life balance, meaningful work and personal development. Based on the findings, a framework for attracting and retaining Generation Z has been developed, which can also serve as a guideline for organisations working with multi-generational teams.