Stock investor needs to assess the plausibility of financial results that helps to avoid negative earnings surprises and accounting fraud scandals. Proved to be correct on the efficient market, the statement, that firms with plausible financial results provide higher returns in the longer-term, is also tested on the developing Baltic equity market. The primary tools to evaluate financial results plausibility were chosen as follows: level of accruals and net income and operating cash flow comparison. The evidence from the market research does not show that investors tend to value most companies with plausible financials. Moreover, as shown by qualitative analysis often Baltic equity market investors do not recognize creative accounting practices used by stock exchange traded companies.