Behavioral Differences in Consumer Purchaising Behaviour Between Online and Traditional Shopping: Case of Latvia

Economics and Management = Ekonomika ir vadyba 2009
Ieva Andersone, Elīna Gaile-Sarkane

The research contributes to better understanding of the specifics factors what influences consumer behavior in Online and traditional shopping. There are a lot of potential for further analysis of digital consumer behavior, especially in analysis of consumer motivation.

Atslēgas vārdi
Consumer behavior, consumer behavior development, shopping, online

Andersone, I., Gaile-Sarkane, E. Behavioral Differences in Consumer Purchaising Behaviour Between Online and Traditional Shopping: Case of Latvia. Economics and Management = Ekonomika ir vadyba, 2009, No.14, 345.-352.lpp. ISSN 1822-6515.

Publikācijas valoda
English (en)