Purpose of the article The authors describe theoretical approaches and researches of intellectual capital invest-ments and present their analysis of the role of the intellectual capital investments for company’ sustainable per-formance. Deaper analysis of the concepts will help to clarify understanding if intellectual capital investments are company’s additional expenditures or a tool for creating shared value. Methodology/methods The following qualitative and quantitative research methods were used: literature re-view, logical and comparative analysis, deductive method to interpret the general information, the statistical method to group information and to analyze the different regularities, the empirical method to obtain information by conducting a survey, and induction method to interpret and generalize the survey results. Scientific aim of the paper is to analyze and assess role of intellectual capital investments for a company and interrelation with the concept of creating shared value. Findings On the one hand, intellectual capital investments in scientific literature are defined as expenditures, but on the other hand - these expenditures provide different benefits (monetary and non-monetary) for company and value for stakeholders. Therefore the concept of intellectual capital investments is connected to the concept of creating shared value and the concept of stakeholders. According to these concepts creating shared value provides benefits for different groups (stakeholders) and as a result sustainable growth for the company. Conclusions (limits, implications etc) It is difficult to increase the amount of intellectual capital investments if the company’s owner does not understand the importance of sustainable strategy. The state and other stakeholders can create most favorable conditions for sustainable development, but it cannot be effective without motivation and understanding of what is the business expectations. It means that motivation and values of each stakeholder are the main factor for creating shared value and company’s sustainable performance.