An Alumni Knowledge Management Model for Sustainable Higher Education and Research Institution Management

Journal of Business Management 2018
Anita Straujuma, Elīna Gaile-Sarkane

The purpose of the research is to study the application of customer knowledge management (CKM) in alumni relations management (AR) at universities. It reviews various roles of alumni and cases where particularly the customer role can be attributed to alumni and university relationships. CKM is one part of the knowledge management process which focuses on capturing, saving and reusing customer knowledge. Universities are not an exception and their customer knowledge means valuable competitiveness. The authors describe a unique model that has been developed for alumni-CKM and can be applied by AR managers

Atslēgas vārdi
Knowledge management, customer, alumni relations, customer knowledge management
Hipersaite
http://www.riseba.lv/sites/default/files/2019-03/JBM_15_A.Straujuma_E.Gaile-Sarkane_2018.pdf

Straujuma, A., Gaile-Sarkane, E. An Alumni Knowledge Management Model for Sustainable Higher Education and Research Institution Management. Journal of Business Management, 2018, Vol. 15, No. 1, 77.-89.lpp. ISSN 1691-5348.

Publikācijas valoda
English (en)