Alumni Knowledge Management Metrics for the Advancement of Industry University Collaboration

23rd World Multi-Conference on Systemics, Cybernetics and Informatics (WMSCI 2019): Proceedings. Vol.3 2018
Anita Straujuma, Elīna Gaile-Sarkane, Modris Ozoliņš, Iveta Ozoliņa-Ozola

purpose of the research is to study customer Knowledge Management (CKM) application and matrics in alumni relations managements(AR) in universities. CKM is one part of the Knowledge Management process which focuses on capturing, saving and reusing customer knowledge. Universities are not an exception and their customer knowledge is valuable for competitiveness. Author describes a unique model and metrics that is developed for alumni-CKM and can we applied by AR managers. Metrics serves for organization to determine if they are "better then yesterday and if they are better of worse, or doing just as well as their competitors are" [1]. Knowledge Management is not an exception and the current situation and performance must be regularly measured to be able to see the progress and make strategic decisions.

Atslēgas vārdi
Knowledge management, Customer knowledge management, Customer knowledge
Hipersaite
http://www.iiis.org/CDs2018/CD2018Summer/papers/SA114RJ.pdf

Straujuma, A., Gaile-Sarkane, E., Ozoliņš, M., Ozoliņa-Ozola, I. Alumni Knowledge Management Metrics for the Advancement of Industry University Collaboration. No: 23rd World Multi-Conference on Systemics, Cybernetics and Informatics (WMSCI 2019): Proceedings. Vol.3, Amerikas savienotās valstis, Orlando, 8.-11. jūlijs, 2018. Winter Garden: International Institute of Informatics and Systemics (IIIS), 2018, 25.-30.lpp. ISBN 978-194176391-9.

Publikācijas valoda
English (en)